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  • Writer's pictureCharlotte White


Updated: 2 hours ago

Welcome back to Written In The Stars. 

Today we’re diving into the New Moon in Aquarius liberating your beauty & lifestyle brand on 9th February - and let me tell you, it’s a cosmic dance for a visionary CEO like you who wants to achieve a beauty brand that transcends the ordinary as we collectively get ready to embrace the theme of liberation throughout February.

If you’ve ever felt the frustration of traditional marketing mantras not quite vibing with your brand’s uniqueness, you’ve landed in exactly the right place for a blend of Aquarian energy and marketing strategy that aligns with your interests in astrology, lunar living, and conscious beauty entrepreneurship.

This New Moon acts like your own business and marketing catalyst, encouraging you to revolutionise your brand’s narrative. It's all about breaking free from familiar patterns, gaining a new perspective, and choosing a different path.

In a world that often prioritises conformity over authenticity, now is the time to liberate your brand and be anything but ordinary in your business. The New Moon in Aquarius urges you to observe your habits.

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Now, let's sprinkle a bit of that Aquarian astro magic into your copywriting strategy to help you achieve a brand that not only stands out but thrives authentically.

Here’s what it means for you and your brand…

This moon calls for a revolution in your beauty & lifestyle brand.

We’re all guilty of sticking to repetitive patterns that limit our brand's potential. Here’s how to go from feeling stuck in familiar cycles to liberating your brand from conventional marketing methods in order to achieve a brand that not only offers high-quality products but also contributes to the holistic well-being of its consumers.

Diversify Content Themes:

Identify different themes or aspects of your brand that resonate with your audience. Share real-life experiences, testimonials, or narratives related to different aspects of your brand. This adds a human touch to your messaging, making it more relatable and memorable.

Create a Content Calendar:

Plan out your content in advance, incorporating diverse topics and messaging strategies. Incorporate impactful and emotionally resonant words in your content calendar. Assign specific power words to different content themes to evoke distinct emotions in your audience. This technique helps create varied tones and styles within your messaging, preventing monotony and ensuring a balanced mix of promotional, educational, and engaging content throughout the month.

Gather Audience Feedback:

Use surveys, polls, or direct feedback to understand what resonates most with your audience. Involve your audience in the decision-making process to tailor your content to better meet their expectations.

My suggested ritual for this New Moon is to journal about what you’d like to let go of in your business. Then tear up the paper and safely burn it. Then examine your daily habits. Now’s the time to create a morning routine that really nourishes the brand owner you want to be.

As a copywriter specialising in spiritual storytelling for beauty & lifestyle brands, I understand the intricacies of crafting a narrative that speaks to your brands’ unique identity. My approach goes beyond the beauty industry norms – it's about igniting a conversation that captivates your audience and keeps them coming back for more. Through strategic diversification of content themes, creating a killer content calendar, and gathering audience feedback, I ensure your brand not only stands out but thrives authentically to achieve a deeper connection with your conscious community.

If you don’t yet have me in your corner working on this with you, questions to ask yourself might be:

  • Where can I liberate my brand from familiar patterns?

  • How can I break cycles that do not serve my brand?

  • What habits do I need to let go of for my brand's liberation?

Turn these reflective questions into marketing magic by incorporating them directly into your content. Use them as guideposts to engage your audience more effectively, inviting them to join you on the journey towards a beauty brand that aligns with their values.

If this has you curious about how you can turn Aquarian vibes and lunar living into marketing magic, dive deeper by signing up for 'The Wordbank'. This Wordbank contains x100 juicy adjectives to get your content spiced up immediately. 

Thanks for joining me, subscribe to my newsletter to stay connected, and I’ll see you back here at the Full Moon.

Remember - your marketing is destined to achieve real resonance with proper copywriting guidance.

It’s written in the stars.

Char x


Want Me To Send These Directly To You?

Hey! I’m Charlotte, the Founder of Char White Writes. I send these insights to over to 2k beauty & and lifestyle brand founders, entrepreneurs, and content creators every week, straight to their inboxes. And if you want, I’ll send it your way too :)

But, I want to let you in on what I’m building here:

Vision: To create a world where the best advice for creating captivating copy is at your fingertips.

Mission: To help beauty & lifestyle brand owners build successful businesses or elevate their careers through great copy done right.

My Promise: To send you insights full of actionable steps to build your business or elevate your brand.

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