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  • Writer's pictureCharlotte White


Updated: Jan 24

Welcome back to Written In The Stars.

Today, we’re diving into the New Moon in Capricorn happening on January 11th - and let me tell you, it’s a profound opportunity for holistic growth for conscious beauty & lifestyle entrepreneurs who want to achieve a thriving and authentic brand in 2024.

If you’re feeling fed up with the traditional marketing mantras not quite vibing with your brands uniqueness? You’re absolutely in the right place. 

This New Moon in Capricorn represents a huge push, inviting you to grow not just in your business but personally too. It's about aligning your decisions, shaping killer strategies, and levelling up your personal growth game. It’s the perfect nudge your beauty and lifestyle brand needs to start this brand new year with authenticity and purpose. 

In a world that often rushes over authenticity, now is the time to ground yourself. Being anything but authentic in your business is a missed opportunity.

Now, let's sprinkle a bit of that Capricorn astro magic into your copywriting strategy so you can create a grounded and ambitious marketing plan for your business.

Here’s what it means for you and your brand…

This moon calls for introspection in your beauty & lifestyle brand. We’re all guilty of repeating patterns. Here’s how to go from the frustrations of repeated mistakes to realising your dreams and aspirations for your marketing and business.

First, Reflect on Your Brand’s Core Values:

Take a moment amidst the January buzz to dive into what makes your beauty & lifestyle brand tick. What are the values that breathe life into your business? This introspective process is like having your own north star, making sure your decisions are true to your brand's ethos. As the saying goes: you can’t get directions if you don’t know where you are! 

Use this process to write up a story to use in your marketing. Something that lets your community experience the heartbeat of your brand. Stories leave a lasting impression and make your brand memorable.

Next, consult with your inner authority - spoiler alert: that’s you! 

As January unfolds, before sealing the deal on any business decision, give yourself a moment of quiet reflection. Trust your gut, trust your instincts. This step ensures your decisions aren’t just driven by what’s trending but are in sync with your personal vision, adding that authentic touch to every move.

Once you’ve noted what you think about a decision then ask your audience!

Over this next lunar cycle, connect with your community. Ask them what they think, what they want to see more of. Use surveys, chats, or social media polls. This step ensures your decisions not only align with your values but also balances what your audience craves from you and your brand helping you to write copy that speaks directly to them.

Now, more than ever, trust yourself, honour your inner authority, and step into this year with a plan that's both grounded and wildly ambitious for your beauty & lifestyle business.

As a copywriter specialising in spiritually infused content for beauty & lifestyle brands, I understand the intricacies of crafting a narrative that speaks to your unique identity. My approach goes beyond mere marketing – it's about igniting a conversation that captivates your audience and keeps them coming back for more. Through strategic reflection, intuition-driven decision-making, and audience alignment based on astrological insights, I ensure your brand not only stands out but thrives authentically.

My suggested ritual for this New Moon is to walk barefoot on the earth, ground yourself, light a candle, and write your intentions for your brand. 

If you don’t yet have me in your corner working on this with you, questions to ask yourself to get you started might be: 

  • Are my current marketing decisions truly aligned with my brand's essence?

  • How can I infuse more authenticity into my business? 

  • How can I find calm in the January hustle?

  • What dreams do I want to see come alive this year?

Turn these reflective questions into copywriting gold by incorporating them directly into your brand storytelling. Use them as prompts to connect with your audience, inviting them to share their own aspirations and experiences.

If this blog has you curious about how you can turn celestial vibes and lunar living into marketing magic, dive deeper by signing up for 'The Write Path' newsletter here. It will provide you with more insights like these to transform your brand and marketing.

Thanks for joining me, remember - your marketing is destined for brilliance with proper copywriting guidance...

It’s written in the stars.

Char x


Want Me To Send These Directly To You?

Hey! I’m Charlotte, the Founder of Char White Writes. I send these insights to over to 2k beauty founders, lifestyle marketers, and content creators every week, straight to their inboxes. And if you want, I’ll send it your way too :)

But, I want to let you in on what I’m building here:

Vision: To create a world where the best advice for creating captivating copy is at your fingertips.

Mission: To help beauty & lifestyle brand owners build successful businesses or elevate their careers through great copy done right.

My Promise: To send you insights full of actionable steps to build your business or elevate your brand.

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