Charlotte White
WATERLESS BEAUTY. THE SUSTAINABLE FUTURE CONSUMERS DESIRE.
The world’s supply of fresh water is reaching a critical point and as we all become more climate aware we are realising that the planet’s...
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CWW INSIGHTS
For the industry news worth knowing, copy done well and your weekly dose of beauty & lifestyle content inspiration.
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Charlotte White
- Apr 6, 2022
- 2 min
WHAT'S IN YOUR CONSUMER'S 2 MINUTE MAKEUP BAG?
As the world enters the third (yes, THIRD) year of the pandemic, consumers have grown accustomed to fast, low-maintenance looks, and...
Charlotte White
- Mar 7, 2022
- 4 min
MEET THE 3 NEW SHOPPERS OF 2022 (AND HOW TO REACH THEM).
The question on most people’s lips? How will people shop this year and (most importantly) what will they expect from the brands they...
Charlotte White
- Mar 2, 2022
- 3 min
EXPLORING GEN Z DIGITAL MINDSETS
Here at CWWs Insights I help you to predict the future by analysing social, economic and political changes in order to help you predict...
Charlotte White
- Jan 12, 2022
- 3 min
THE 6 BIGGEST TRENDS OF 2022
WOW. 2021 was a ride, am I right?! Whilst it was incredibly challenging in many ways (just like it’s big brother 2020) one thing I...
Charlotte White
- Jun 23, 2021
- 3 min
3 THINGS TO AVOID IN YOUR NEXT PRESS RELEASE (so it doesn’t end up *deleted*)
Across the world, there are literally hundreds of PR pros pitching on a daily basis to journalists. In the UK especially, the media are...
Charlotte White
- Jun 10, 2021
- 4 min
5 REASONS WHY YOUR EMAILS NEED A PROFESSIONAL...
I know, I know – emails are the bane of your life, but did you know it’s one of the highest converting channels?! Why? You’re talking...
Charlotte White
- Jun 2, 2021
- 2 min
HOW NOT TO ALIENATE YOUR CUSTOMERS THIS FATHER'S DAY.
June has finally rolled around and that means – potential freedom and Father’s Day. Just in case this date isn't already on your content...
Charlotte White
- May 21, 2021
- 3 min
FRIDAY FORECAST | MAY 21
Welcome back to your May instalment of the Char White Writes – Friday Forecast! Another month has (unbelievably) rolled around and here,...
Charlotte White
- May 10, 2021
- 3 min
4 REASONS WHY YOUR BEAUTY BUSINESS NEEDS BLOG CONTENT.
So, you have an (empty) blog page (or at least space for one) currently on your website but you’re not sure if it’s the best time and...
Charlotte White
- May 5, 2021
- 3 min
HOW HAVING YOUR OWN COPYWRITER BENEFITS YOUR BUSINESS.
Running your own business, have a small team or simply are working for a busy agency? You’re undoubtedly facing multitasking and LOTS of...
Charlotte White
- Apr 22, 2021
- 3 min
FRIDAY FORECAST | APRIL 21
Another week has rolled around and it’s time for your instalment of Char White Writes - Friday Forecast! Here, I run through the latest...
Charlotte White
- Apr 12, 2021
- 3 min
ARE YOU STRESS SNACKING?!
If there’s one word for what we’ve all been through in that last year or so it’s STRESSFUL. Aside from all the internet memes about...
Charlotte White
- Apr 6, 2021
- 2 min
WHAT'S YOUR BRAND PERSONALITY?
You know when you stumble across a brand whether it be in real life or on the ‘gram that makes you go ‘oh now THIS is where I’m meant to...
Charlotte White
- Mar 16, 2021
- 2 min
MEET SPRING'S HOTTEST NEW TREND: CLOUD SKIN
If it’s one thing we all know – the GLOW will always be in. Consumers and brands alike have been fixated with trying to achieve the wet...
Charlotte White
- Mar 9, 2021
- 4 min
THESE ARE THE (REAL) BEAUTY AND WELLNESS TRENDS TO LOOK OUT FOR IN 2021
It’s about this time in the year when I like to review the beauty industry and see if those so-called ‘trends’ predicted for the new year...
Charlotte White
- Oct 27, 2020
- 3 min
NEED MORE CUSTOMERS...?
Everything you need to know to perfect your pivot...
Charlotte White
- Sep 15, 2020
- 3 min
ARE YOU A BEAUTY BRAND? HERE ARE THE MARKETING BUZZWORDS YOU MIGHT WANT TO RECONSIDER
Here's what NOT to do & why you should probably invest in an expert copywriter who has specialist knowledge. HINT: that's me.
Charlotte White
- Jun 17, 2020
- 2 min
6 BRANDS MAKING WAVES IN SUSTAINABLE BEAUTY
For 2020’s conscious consumer, sustainable beauty isn’t a trend, it’s a full-blown movement. From plastic-free packaging, environmental...
Charlotte White
- Jun 17, 2020
- 2 min
THE 5 BEST LOCK-DOWN BEAUTY TOOLS
Enter the world of the beauty gadget. A complete necessity to some and a world of confusion for others. These at-home beauty devices have...
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