Charlotte White
HOW TO BATCH CONTENT FOR SOCIAL MEDIA
My top 6 tips for creating a compelling content strategy to make making batch content for your small business.
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CWW INSIGHTS
For the industry news worth knowing, copy done well and your weekly dose of beauty & lifestyle content inspiration.
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Charlotte White
- Jan 24
- 4 min
HOW TO CREATE BETTER CONTENT IN 5 STEPS
Freelance copywriting tips for creating better content in five steps.
Charlotte White
- Jan 17
- 2 min
OVERWHELMED BY SEO?!
My freelance copywriter step-by-step guide to demystifying SEO using my favourite FREE resource.
Charlotte White
- Jan 3
- 8 min
THE 5 STEPS TO TAKE TO GET UNSTUCK & SELL MORE.
Fix your sales funnel to get unstuck and sell more in 2023.
Charlotte White
- Dec 6, 2022
- 1 min
10 TEMPLATES YOU CAN *STEAL* FOR BETTER EMAILS
Your signature may be one of the last things people read. Make sure to add a POP of personality and some last powerful brand positioning...
Charlotte White
- Oct 12, 2022
- 2 min
IS YOUR CONTENT SPORADIC? HERE'S HOW TO GET BACK ON TRACK.
Ok, let's wake up and smell the coffee. If you find yourself experiencing your content routine getting less and less structured and more...
Charlotte White
- Sep 19, 2022
- 1 min
THE PIECE OF ADVICE THAT CHANGED MY BUSINESS.
Ok so I know this is a BIG call, but there is one thing I ALWAYS stand by when it comes to creating content that connects. It has...
Charlotte White
- Sep 15, 2022
- 2 min
ARE YOU EXPERIENCING THESE ROADBLOCKS WITH YOUR CONTENT?
Have you ever found yourself saying these things? “I just don’t have time to stay consistent with content for my business” "I know...
Charlotte White
- Aug 3, 2022
- 3 min
THE HEAT IS ON: RISING ABOVE INFLATION.
Cosmetic and personal care businesses should avoid cutting costs and instead focus on building strong, clear content messaging.
Charlotte White
- Jul 27, 2022
- 1 min
BEAUTY IN NUMBERS. JULY '22.
All the latest data trends from the past month to inspire your next campaign. *Sources: Coresight Research, GWI, Mintel, Barclaycard,...
Charlotte White
- Jul 13, 2022
- 2 min
PREMIUM BEAUTY IS (STILL) HAVING A MOMENT.
In a climate where almost everything is going up in price and more and more consumers are tightening their spending there seems to be one...
Charlotte White
- Jul 6, 2022
- 1 min
HAVE YOU HEARD OF FERMENTED BEAUTY?
The skin’s microbiome is the star of new skincare strategies and if your marketing department isn’t already on the case then your...
Charlotte White
- Jul 1, 2022
- 1 min
BEAUTY BY NUMBERS | JUNE
All the latest data trends from the past month to inspire your next campaign. *Sources: Statista, Mintel, Cosmetic Business, THG,...
Charlotte White
- Jun 15, 2022
- 2 min
IS ‘FARM TO FACE’ THE NEXT BIG THING?
Eating seasonal has long been a hard and fast way to reduce environmental footprints. For the UK, different fruits and vegetables are...
Charlotte White
- Jun 8, 2022
- 2 min
IS THIS THE END FOR CLEAN BEAUTY?
The clean beauty movement has long been synonymous with “safe” products, those that are pure, non-toxic and kind to both people and...
Charlotte White
- Jun 1, 2022
- 3 min
HOW TO CREATE A VISUAL BRAND IDENTITY
The beauty & lifestyle industry is one of the most crowded. It can be difficult for brands to cut through the noise to establish their...
Charlotte White
- May 25, 2022
- 1 min
BEAUTY BY NUMBERS | MAY
All the latest data trends from the past month to inspire your next campaign. *Sources: Skin Trust Club, Cosmetic Business Insights, NPD...
Charlotte White
- May 18, 2022
- 2 min
COLOURS PROVEN TO SOOTHE ANXIETY & PROMOTE WELLNESS.
It’s no secret that the past few years have been demanding on our mental health. For so many the new reality of working, socialising, and...
Charlotte White
- May 6, 2022
- 3 min
WATERLESS BEAUTY. THE SUSTAINABLE FUTURE CONSUMERS DESIRE.
The world’s supply of fresh water is reaching a critical point and as we all become more climate aware we are realising that the planet’s...
Charlotte White
- Apr 6, 2022
- 2 min
WHAT'S IN YOUR CONSUMER'S 2 MINUTE MAKEUP BAG?
As the world enters the third (yes, THIRD) year of the pandemic, consumers have grown accustomed to fast, low-maintenance looks, and...
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