Charlotte White
Mastering Email Marketing: Unleashing Personalisation Magic for Maximum Impact!
Are you tired of feeling like your email marketing campaigns are falling flat? Do you find yourself overwhelmed and frustrated by the...
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WRITTEN IN THE STARS
Turning astro vibes and lunar living into marketing magic.
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Charlotte White
May 30, 20233 min
📝💡 Unlocking the Ultimate Copywriting Formula for Irresistible Blog Posts! 💻✨
Discover the ultimate copywriting formula for captivating blog posts!
Charlotte White
May 24, 20233 min
HOW TO CREATE A CLICK-WORTHY NEWSLETTER FOR YOUR BUSINESS IN 6 STEPS
Discover the secrets to creating a successful email marketing campaign with a click-worthy newsletter for your beauty and lifestyle business
Charlotte White
Feb 21, 20234 min
4 WAYS TO AUTHENTICALLY SELL MORE ON SOCIAL MEDIA *WITHOUT* FEELING 'SALES-Y'
Does 'selling' on social media give you the icck?! Consider this the sign you need to be able to sell on social media and NOT feel...
Charlotte White
Feb 14, 20232 min
20 STOP-THE-SCROLL CONTENT IDEAS
20 captivating content ideas to inspire content that gets you seen and selling.
Charlotte White
Jan 31, 20235 min
HOW TO BATCH CONTENT FOR SOCIAL MEDIA
My top 6 tips for creating a compelling content strategy to make making batch content for your small business.
Charlotte White
Jan 24, 20234 min
HOW TO CREATE BETTER CONTENT IN 5 STEPS
Freelance copywriting tips for creating better content in five steps.
Charlotte White
Jan 17, 20232 min
OVERWHELMED BY SEO?!
My freelance copywriter step-by-step guide to demystifying SEO using my favourite FREE resource.
Charlotte White
Jan 3, 20238 min
THE 5 STEPS TO TAKE TO GET UNSTUCK & SELL MORE.
Fix your sales funnel to get unstuck and sell more in 2023.
Charlotte White
Dec 6, 20221 min
10 TEMPLATES YOU CAN *STEAL* FOR BETTER EMAILS
Your signature may be one of the last things people read. Make sure to add a POP of personality and some last powerful brand positioning...
Charlotte White
Sep 19, 20221 min
THE PIECE OF ADVICE THAT CHANGED MY BUSINESS.
Ok so I know this is a BIG call, but there is one thing I ALWAYS stand by when it comes to creating content that connects. It has...
Charlotte White
Sep 15, 20222 min
ARE YOU EXPERIENCING THESE ROADBLOCKS WITH YOUR CONTENT?
Have you ever found yourself saying these things? “I just don’t have time to stay consistent with content for my business” "I know...
Charlotte White
Aug 3, 20223 min
THE HEAT IS ON: RISING ABOVE INFLATION.
Cosmetic and personal care businesses should avoid cutting costs and instead focus on building strong, clear content messaging.
Charlotte White
Jul 27, 20221 min
BEAUTY IN NUMBERS. JULY '22.
All the latest data trends from the past month to inspire your next campaign. *Sources: Coresight Research, GWI, Mintel, Barclaycard,...
Charlotte White
Jul 13, 20222 min
PREMIUM BEAUTY IS (STILL) HAVING A MOMENT.
In a climate where almost everything is going up in price and more and more consumers are tightening their spending there seems to be one...
Charlotte White
Jul 6, 20221 min
HAVE YOU HEARD OF FERMENTED BEAUTY?
The skin’s microbiome is the star of new skincare strategies and if your marketing department isn’t already on the case then your...
Charlotte White
Jul 1, 20221 min
BEAUTY BY NUMBERS | JUNE
All the latest data trends from the past month to inspire your next campaign. *Sources: Statista, Mintel, Cosmetic Business, THG,...
Charlotte White
Jun 15, 20222 min
IS ‘FARM TO FACE’ THE NEXT BIG THING?
Eating seasonal has long been a hard and fast way to reduce environmental footprints. For the UK, different fruits and vegetables are...
Charlotte White
Jun 8, 20222 min
IS THIS THE END FOR CLEAN BEAUTY?
The clean beauty movement has long been synonymous with “safe” products, those that are pure, non-toxic and kind to both people and...
Charlotte White
Jun 1, 20223 min
HOW TO CREATE A VISUAL BRAND IDENTITY
The beauty & lifestyle industry is one of the most crowded. It can be difficult for brands to cut through the noise to establish their...
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