Are you feeling a tad overwhelmed by SEO?
Don’t worry! I've put together a handy step-by-step guide using one of my favourite FREE resources to help you understand how to utilise it to help your business grow.
Don’t get overwhelmed by all the noise out there. Just stay consistently focused on these 4 things:
1. RUN AN SEO SITE AUDIT
Why it matters: Having a well-optimised site from a technical perspective makes it easier for Google to crawl your site. It also improves the user experience and boosts engagement whilst they're there!
What to do: Follow the steps in this guide to run a site audit and then follow the instructions to get your site in tiptop SEO shape!
2. FIND PROFITABLE KEYWORDS
Why it matters: Choosing the right keywords enables you to develop well-optimised pages and compelling content that will attract customers who will convert on your site.
What to do: In this guide, you will learn how to find the most profitable keywords to find your audience and get those high conversion rates.
3. CREATE OUTSTANDING CONTENT
Why it matters: Coming up with new content ideas that stand out can be very difficult, especially when you’re getting started. With over 4.4 million blog posts published each day, your content could be easily overlooked amongst the sea of content constantly flooding the web.
What to do: Invest in someone who can create beautiful content for you (hint: that's me) either on a regular retainer basis or via my done-for-you templates that you can use over and over again. Check out the Content Busting Bundle, it really is that easy!
4. GENERATE THE RIGHT BACKLINKS
Why it matters: While getting the right websites to link back (aka “backlinks”) to yours can grow your Google rankings, revenue, and brand, the wrong ones can get your site penalised. Who knew?!
What to do: Learn how to build a high-quality backlink profile the right way. This can feel like a daunting task but it will guide you through it in beginner's terms.
By taking a holistic approach to improving your website and SEO strategy, you WILL see progress over time, I promise.
You just have to stay consistent!
Until next time,
Char x
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