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  • Writer's pictureCharlotte White


Updated: 2 minutes ago

Welcome back. Today, under the radiant Full Moon in Leo happening on, let's navigate the astro magic shaping your beauty & lifestyle brand. It's tailor-made for entrepreneurs like you, seeking to achieve a harmonious blend of spiritual depth and practical insights in your business, as we collectively get ready to embrace the theme of authenticity in February.

If you’ve ever felt stifled by traditional marketing mantras that don't resonate with your brand's uniqueness, you’re in the right place. This lunar energy acts as your personal business catalyst, urging you to infuse your brand's essence into every message.

In a world that often prioritises conformity, now is the time to celebrate your uniqueness. Anything but authenticity in your beauty & lifestyle brand is a missed opportunity.

Now, let's sprinkle a bit of that Leo astro magic into your copywriting strategy to help you inspire confidence and positive action in your audience.

Here’s what it means for you and your brand…

This moon calls for bold brand expression.

We’re all guilty of stifling our authenticity. Here’s how to liberate yourself from the fear of conforming to industry norms, the frustration of being misunderstood, and the limiting belief that your unique voice doesn't matter. They’re holding you back from achieving a beauty and lifestyle brand that resonates with genuine self-expression and connects authentically with your community.

black note book and woman sitting on bed with a laptop

First, reflect on your brand’s Core Values. 

Set aside dedicated time to delve into the core values that define your beauty & lifestyle brand. Identify the principles and beliefs that are non-negotiable for your business. As you craft your brand narrative, infuse these values into your copywriting. Ensure that every piece of content reflects the essence of these values, creating a consistent and authentic voice that resonates with your spiritually conscious audience.

Next, Align Intentions with Executed Decisions: 

Compare your initial intentions with the actual decisions you've set in motion. When it comes to copywriting, ensure that your brand's unique selling points and core values are not only reflected but highlighted in every piece of content. Whether it's crafting product descriptions, social media posts, or blog articles, infuse your copy with the essence of your brand. This alignment creates a compelling narrative that speaks directly to your audience, fostering a deeper connection with your community.

Finally, Reach out to your trusted circle. 

Don't hesitate to seek feedback on your recent messaging. Reach out to your trusted circle, including advisors, mentors, or industry peers, and gather valuable insights to refine your copy. In the realm of copywriting, this step is crucial. By incorporating feedback, you ensure that your messages resonate authentically with your spiritually conscious audience. It's about more than just refining words – it's refining the energy and intention behind your copy, creating content that not only speaks to your brand but also addresses the genuine needs and desires of your audience.

As a copywriter specialising in empowering beauty & lifestyle brands, I understand the intricacies of crafting a narrative that speaks to your unique identity. My approach goes beyond the [insert a seasonal authenticity theme – it's about igniting a conversation that captivates your audience and keeps them coming back for more. Through strategic reflection, alignment, and collaboration based on the Leo energy, I ensure your brand not only stands out but thrives authentically to achieve a harmonious blend of spiritual depth and practical insights, aligning with your ultimate peace of mind.

My suggested ritual for this Full Moon is to connect with your creative energy. Play soft music, surround yourself with items you love, and paint or journal around what makes your brand authentic.

If you don’t yet have me in your corner working on this with you, questions to ask yourself to get you started might be:  

  • Am I truly embracing my brand’s authenticity?

  • Is my copy a genuine reflection of my values?

  • Am I connecting with my audience on a deeper, authentic level?

Turn these reflective questions into empowering copywriting gold by using them as a guide to engage your audience, inviting them to join you on this journey towards confident self-expression.

If this post has you curious about how you can turn celestial vibes and lunar living into marketing magic, dive deeper by signing up for 'The Write Path' newsletter here.

Thanks for joining me and I’ll see you back here at the New Moon. Remember - your marketing is destined to authentically resonate through expert copywriting guidance.

It’s written in the stars.

Char x


Want Me To Send These Directly To You?

Hey! I’m Charlotte, the Founder of Char White Writes. I send these insights to over to 2k beauty founders, lifestyle marketers, and content creators every week, straight to their inboxes. And if you want, I’ll send it your way too :)

But, I want to let you in on what I’m building here:

Vision: To create a world where the best advice for creating captivating copy is at your fingertips.

Mission: To help beauty & lifestyle brand owners build successful businesses or elevate their careers through great copy done right.

My Promise: To send you insights full of actionable steps to build your business or elevate your brand.

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