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  • Writer's pictureCharlotte White


Updated: Mar 5

Welcome back to Written In The Stars.

Today we’re diving into the Full Moon in Virgo happening on the 24th of February - and let me tell you, it’s a cosmic call for you to achieve a beauty & lifestyle brand that not only offers high-quality products but also contributes to the spiritual and holistic well-being of its consumers as we collectively get ready to embrace purposeful alignment in March.

If you’ve ever felt the frustration of traditional marketing mantras not quite vibing with your brand’s uniqueness, you’ve landed in exactly the right place for a blend of Virgoan energy and marketing strategy that aligns with your interests in conscious beauty entrepreneurship.

This Full Moon acts like your own business and marketing compass, encouraging you to realign your brand’s narrative. It's all about purifying stagnant areas, gaining clarity, and moving forward in service to the highest good.

In a world that often prioritises quantity over quality, now is the time to purify your brand and be anything but ordinary in your business. The Full Moon in Virgo calls for a reset in your beauty & lifestyle brand, urging you to clear the clutter and move towards a more purposeful reality.

Now, let's sprinkle a bit of that Virgo Astro magic into your copywriting strategy to help you achieve a brand that not only stands out but thrives authentically.

Here’s what it means for you and your brand…

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This moon calls for a huge reset.

We’re all guilty of sticking to stagnant areas in our brand. Here’s how to go from feeling slowed down by traditional marketing to gaining clarity and moving to achieve a brand that not only offers high-quality products but also contributes holistically to the well-being of its consumers.

Purify Your Brand Narrative:

Identify areas in your brand that need clarity and purification and communicate this openly. Weave these insights into your messaging, allowing your audience to connect with the authentic and purposeful essence of your brand.

Create a Purposeful Content Calendar:

Plan out your content with a focus on purposeful themes and messaging strategies. Incorporate emotionally resonant words that align with your brand's purpose. This technique helps create a genuine connection with your audience, ensuring a balanced mix of content that resonates with your brand's mission.

Engage Your Audience with Purpose:

Use surveys, polls, or direct feedback to understand what resonates most with your audience in terms of purpose. Tailor your content to better align with their expectations and communicate the deeper purpose of your brand.

My suggested ritual for this Full Moon is to clean your space, allowing the energy to flow freely in your house or room. Get rid of unused/unwanted items, donate old clothing, clean your windows, and arrange your shelves and closet, symbolising the purification and alignment of your brand.

As a copywriter specialising in purposeful storytelling for beauty & lifestyle brands, I understand the intricacies of crafting a narrative that speaks to your unique identity. My approach goes beyond the beauty industry norms – it's about igniting a conversation that captivates your audience and keeps them coming back for more. Through strategic purification of your brand narrative, creating a purposeful content calendar, and engaging your audience with purpose, I ensure your brand not only stands out but thrives authentically to achieve a deeper connection with your conscious community.

If you don’t yet have me in your corner working on this with you, questions to ask yourself might be:

  • What has been slowing me down from achieving my brand's purpose?

  • What is the next purposeful step in achieving my brand's goals?

  • How can I connect with the heart of my brand more authentically?

Turn these reflective questions into purposeful marketing gold by incorporating them directly into your content. Use them as guideposts to engage your audience more effectively, inviting them to join you on the journey towards a beauty brand that aligns with their values.

If this video has you curious about how you can turn Virgo vibes and lunar living into marketing magic, dive deeper by signing up for 'The Wordbank'. This word bank contains x100 juicy adjectives to get your content spiced up immediately.

Thanks for joining me, like and subscribe to my newsletter to stay connected, and I’ll see you back here at the New Moon.

Remember - your marketing is destined to achieve purpose with proper copywriting guidance.

It’s written in the stars.

Char x


Want Me To Send These Directly To You?

Hey! I’m Charlotte, the Founder of Char White Writes.

I send these insights to over to 2k beauty & and lifestyle brand founders, entrepreneurs, and content creators every week, straight to their inboxes.

And if you want, I’ll send it your way too :)

But, I want to let you in on what I’m building here:

Vision: To create a world where the best advice for creating captivating copy is at your fingertips.

Mission: To help beauty & lifestyle brand owners build successful businesses or elevate their careers through great copy done right.

My Promise: To send you insights full of actionable steps to build your business or elevate your brand.

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