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FRIDAY FORECAST | APRIL 21

Updated: May 19

Another week has rolled around and it’s time for your instalment of Char White Writes - Friday Forecast!


Here, I run through the latest and greatest new releases landing each month that I predict are to be BIG beauty & wellness news. Whether it’s new innovations from pioneering and philanthropic brands, hair heroes, big brands, or the latest new independent brand we all need to take notice of.

If there ever was a moment for a pick-me-up buy, it’s now. The sun is shining, pub gardens are open, and your consumers are more ready than ever to part with their hard-earned cash. So, see this as an opportunity to spy on the competition and have an injection of motivation ahead of May.


Purely Makeup

If anything’s to go by the formulation of the moment is undoubtedly: cream. Gigi Hadid’s favourite makeup artist has dropped a brand-new product this week all designed around giving its consumers the perfect sculpted cheekbones. Enter the Patrick Ta Major Sculpt Crème Contour & Powder Bronzer Duo for £35 which incorporates a two-step application system of cream application and setting with a warming bronzer. If you’re questioning what focus the makeup consumer is landing on at the moment it’s still all about that base, ‘bout that base …


Skin & Wellness

Attempting to take the guess work out of find THAT cult-status skincare product for your consumers is Skincity. It’s an online skin clinic with therapists on hand to help out with all its audience’s skincare woes. The offering is simple – fill out an online test and a fully qualified therapist will respond within days outlining the best individually tailored skincare routine with the option to then purchase the recommended products. The unique bit? The service is completely *free* with no obligation (or expectation) to purchase and its people flocking to them in droves. You bet your bottom dollar that they have sustainable 100% recycled packaging and minimal wrapping too…


Hair & Tech

Consumer giant Amazon is opening a hair salon in London (fittingly if not so imaginatively named: Amazon Salon) and will be using augmented reality to ‘enhance the consumer experience.’ Yes, your read that right, it seems the hair care industry is caught firmly in Amazon’s crosshairs and no it’s not some sort of dream – you can read more about it from the horse’s mouth here.

Who will be working with the tresses I hear you cry? None other than Elena Lavagni, owner of Neville Hair & Beauty, and products will be showcased on what Amazon are calling ‘point-and-learn’ technology. The customers can point at the product they’re interested in on a display shelf and simply scan a QR code to order with delivery direct to their home.

“We have designed this salon for customers to come and experience some of the best technology, hair care products and stylists in the industry,” said John Boumphrey, UK Country Manager, Amazon. “We want this unique venue to bring us one step closer to customers, and it will be a place where we can collaborate with the industry and test new technologies.”


No news yet on an official opening date but you bet I’ll let you all know.


New Collaboration Alert

Designer fashion house Karl Lagerfeld has launched a beauty partnership with global luxury hotel amenity provide Vanity Group. The partnership spans both hair and body care and sounds like a complete dream for anyone lucky enough to get a booking for one of those hotels. The products are divided into two scents: Argumes Et Vétiver, which combines top notes of citrus fruits with warm base notes at vetiver wood and musk, and Mûruer Et Santal, a deep scent tinged with hints of red berries balanced with creamy musk and sandalwood.


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