ABOUT
Welcome to Char White Writes.
This a unique space where you can find my expert copywriting experience distilled from working in several of London's top communications agencies. I'm a UK-based freelance copywriter, branding specialist, and content marketing expert. I create beautifully crafted, custom content to help brands just like yours grow.
Need words for your website? No problem. Product descriptions and advice on your brand's tone of voice? Of course. Blog Posts? I've got you covered.
If you're ready to optimise your existing marketing strategy with a professional copywriter, I'd love to hear from you.
Char x
MY APPROACH
Time
I like to take the time to connect with my clients from project conception through to creation. Choosing to work with me means having an extension of your team who listens to your objectives and then finds the words to make them happen.
Art &
Science
Search Engine Optimisation is crucial. There's no use having words that connect and convert if your customers don’t come across them. By combining keyword research with natural-sounding copy that captures the essence of your brand, I can help your content to work twice as hard. Think: strong and meaningful positioning, a voice that could only be yours and metadata that helps you cut through the noise.
Inside Knowledge
During my time at some of the best PR agencies in London, I cultivated in-depth experience with adapting to existing brand voices, expert media contacts, CTA messaging, and knowledge on what brands actually want to convey.
Let's get personal...
Outside of writing killer copy for fabulous clients, I'm also a fun, family, and friend-loving human! I'm based from a 'The Holiday' style cottage about an hour from London and share it with a fantastic better half, our daughter and a chocolate Labrador called Luna.
Things I'm loving at the moment: Gin & Tonics, Brene Brown and the NuFace Mini (life changing!)
Things I'm not: Greenwashing, the word 'deliverables' and the cost of living crisis.
