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CHAR

WHITE

WRITES

FREELANCE COPYWRITER

Specialising in the beauty and lifestyle industries, Charlotte is trusted by some of the most recognised brands to create compelling content and beautiful brand stories, so they can turn clicks into customers with ease.

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ABOUT

Meet your commercial edge.

With an emphasis on developing lasting client relationships, I blend a deep and genuine care with a honed understanding of the beauty and lifestyle industry.

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ICONIC LONDON

WRITING COPY FOR

LEISURE & LIFESTYLE

Bring in bookings with creatively curious menu concepts and sales for luxury lifestyle products.

INTERIORS & JEWELLERY

From curated interiors and self care rituals to beautiful bands, get ready to harness the emotions behind life’s biggest purchases.

COSMETIC, BEAUTY & SKINCARE

Seduce your customers by tapping into the senses and trigger the intrigue of featherlight formulas and fragrant applications.

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SERVICES

Whether you're heading up the marketing team or you're a passionate sole-founder, I can devise a narrative that directly speaks to your target audience.

GROW YOUR BUSINESS WITH A COPYWRITER WHO WAS A PART OF YOUR INDUSTRY.

See how I've been able to capture the attention of customers like yours.

ICONIC London | Sheer Blush
ICONIC London | Sheer Blush

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CurrentBody | NuFace Fix
CurrentBody | NuFace Fix

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FFOR Hair | Re:Move Yellow
FFOR Hair | Re:Move Yellow

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ICONIC London | Sheer Blush
ICONIC London | Sheer Blush

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CWW INSIGHTS

For the industry news worth knowing, copy done well and your weekly dose of beauty & lifestyle content inspiration.